If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them - George Orwell. It’s like good storytelling – your writing needs to guide your audience into what you want them to think/perceive or they will create a picture on their own which might not be necessarily what you originally wanted.

2. Read Well:

If you don’t have the time to read, you don’t have the time or the tools to write - Stephen King

The more you read, the more ideas gets generated in your mind and you should also focus on reading from the competition to know what they are writing so that you can find a way to stand out from the crowd.